Havas: Beautiful wooden heads at En Vogue
En Vogue's conditioning shampoos strengthen the hair with tea tree oil. The new print ad campaign by Havas Worldwide Zurich highlights this in a surprisingly simple way.
With a picture of a board made of tea tree wood, which at first glance looks like long flowing hair. Only a small knothole at the edge of the picture reveals that it is actually wood. The print subject can now be seen throughout Switzerland.
larger representation
Responsible at En Vogue: Claudio Tollardo. Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Michael Kathe (creative direction), Hanning Beland (art direction), Anne-Marie Pappas, Joy Guerotto (graphics). Responsible at Red Department: Alexander Herzog (image editing).
