City of Lucerne retenders poster contract
The City of Lucerne's poster contract will be re-awarded in 2016. Among other things, this should create the conditions for setting up digital poster sites and cultural poster pillars in the Littau district.
In addition, two digital poster sites, known as city map sites, are being set up on Lucerne's Bahnhofplatz and Löwenplatz as part of a pilot project. The city wants to test the customer-friendliness of the digital city map and the urban integration of digital advertising. This was announced on Monday.
The contract between the city of Lucerne and the billboard company APG/SGA expires at the end of 2015. It regulates billposting on public land and on properties owned by the city of Lucerne.
The city of Lucerne is putting the new contract out to tender. On the recommendation of the price supervisor, the term will be limited to eight years. In addition, the city will refrain from participating in the company's turnover and from setting a maximum price. Political parties, cultural and sporting events receive discounts for the display of posters.
The poster sites will now be put out to tender in four lots: "paper posters", "illuminated posters/digital poster sites", "poster sites at bus stops" and "small posters". The four lots are expected to generate revenue of at least CHF 1.3 million.
In future, the city will dispense with around ten "barely used poster sites for information from the authorities", as the city council writes. These will be repurposed or dismantled. (SDA)
Teaser image: Lucerne.com
