GFS Communications: 8 shopping centers in one go
GFS Communications has emerged as the winner of the agency competition held by Migros Ostschweiz. The St. Gallen-based agency will begin work immediately on creating a unified brand identity for the eight shopping centers.
In a multi-stage agency competition, GFS Communications prevailed against almost 50 initially and four other well-known competitors. The Centerpoint concept presented by the St. Gallen-based agency was convincing both strategically and graphically.
The pitch win includes the implementation of the presented concept, which is intended to achieve a uniform appearance for all eight Migros Eastern Switzerland shopping centers. These include the Pizolpark in Mels/Sargans, the Rheinpark in St. Margrethen, the Rosenberg, which will open in Winterthur in spring 2011, the Säntispark in Abtwil, St.Gallen, together with the leisure and wellness area and the Hotel Säntispark.
The communication work will start immediately and be presented to the public at the beginning of 2011.
The pitch win includes the implementation of the presented concept, which is intended to achieve a uniform appearance for all eight Migros Eastern Switzerland shopping centers. These include the Pizolpark in Mels/Sargans, the Rheinpark in St. Margrethen, the Rosenberg, which will open in Winterthur in spring 2011, the Säntispark in Abtwil, St.Gallen, together with the leisure and wellness area and the Hotel Säntispark.
The communication work will start immediately and be presented to the public at the beginning of 2011.
