Advertising agency: No more excuses for pain
The campaign by the advertising agency Werbeanstalt for its new client Panadol uses exaggerated pretexts to show that, thanks to Panadol, even the most severe headache or backache is now no longer a credible excuse.
Headaches and back pain are troublesome. But they are also repeatedly misused as an excuse - for example, to brush off the partner or put off the employer. This is now a thing of the past, if the campaign is to be believed. It is used on a wide range of advertising media, from ads and POS materials to the website and postcards.
