Last but not least: Doll burned
Nivea and FCB Brazil use dolls to motivate children who are lazy about creams to protect themselves from the sun. The campaign is not only educationally valuable, but also cleverly implemented.
Children don't usually go into raptures when mom pulls out the sunscreen. The whole procedure is not only boring, but often also tedious. Especially if you don't really understand how important the whole exercise is. Namely very. You can either explain this to the little ones sensitively 100 times - chances of success: it works - or let them find out for themselves what sun protection does. Without exposing them to a real sunburn à la "this is how you learn".
Together with FCB Brazil, Nivea has developed dolls that not only turn red in the South American sun, but can also be protected from it with sunscreen - preferably Nivea sunscreen. Learning by playing, so to speak. The sun-sensitive learning aids were distributed free of charge on the beach in a neat set. That's how you learn. (hae)
