Due to great popularity: new edition of the Hiltl hare's tooth campaign
Because the 2010 Hasenzahn campaign created by Ruf Lanz was well-received not only by the judges but, above all, by the public, it is now being relaunched.
According to Guinness World Records, Hiltl is the first vegetarian restaurant in the world (since 1898). Because meat eaters have also long enjoyed vegetarian food at Hiltl, Ruf Lanz showed well-known carnivores such as lions, tigers, wolves and pumas with buck teeth in an award-winning campaign in 2010. According to the motto: Everyone likes to eat vegetarian here. Owner Rolf Hiltl comments: "The campaign was extremely popular with our guests, and even today they still ask for the postcards from back then. That's why we decided to do a new edition." A total of seven new subjects will be used over the next few weeks on postcards, advertisements, and posters, as well as online.
Responsible at Hiltl: Rolf Hiltl (overall responsibility), Marsha Lehmann, Amber Turgeman (marketing + communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Laura Hofer, Dave Schellenberg (Graphics), Pascal Trütsch (Consulting). Image editing: Dave Schellenberg.
