Crossmedia Award: The nominees have been determined
The Crossmedia Award is entering its decisive phase for the eleventh time: After review by the expert jury, ten of the 34 submitted campaigns have earned a spot on the shortlist.
The countdown to June 11, 2015 starts on Monday, when the winners of the Crossmedia Awards will be honored at Zurich's Komplex 457 and duly celebrated at the subsequent Goldbach Award Night.
Preparations are in full swing for the Crossmedia Award, which is endowed with 10,000 Swiss francs and will once again influence the creative ranking of Werbewoche this year. The independent Expert jury led by Marco Taborelli (Marco Taborelli Consulting), has nominated the following ten remarkable cross-media campaigns for the shortlist (case studies below):
| Campaign | Customer | Agency |
| Eichhof: 180 years | Heineken | Jung von Matt/Limmat |
| Furniture search | Ikea | Wirz advertising |
| 100 things | Migros | Jung von Matt/Limmat |
| A vs. B | Migros | Wirz advertising |
| I am: Compliments for Switzerland | Migros | Y&R Group |
| Christmas | Migros | Wirz advertising |
| Alpha Cover Shoot | Samsung | Serranetga |
| Seats for Switzerland 2014/2015 | Swiss | Publicis |
| The Swiss Explorer | Swiss | Publicis |
| Zurich Tourism | Zurich Tourism | Wirz advertising |
The campaign that ultimately convinced the jury with its innovative and intelligent networking of cossmedia content will be announced on June 11, 2015, when Joiz presenter Gülsha Adilji and Goldbach Group CEO Michi Frank will jointly present the Crossmedia Award, heralding another legendary Goldbach Award Night. If you would like to experience the final yourself and attend the Award Night live, please register at Goldbachgroup.com to. Werbewoche is the media partner of the award.
