Everything new - and more than just porridge

New isn't always better: New advertising and PR ideas are constantly popping up like corks in the communications industry. Most are one-day wonders—or, at best, two-day wonders. But some ideas have what it takes to be more than that: We've compiled a collection of witty and thought-provoking ideas to get you thinking.

New is not always good: new advertising and PR ideas are constantly popping up like corks on the surface of the communications industry. Most of them are one-day or at most two-day flies. But some ideas have the potential for more: we have put together some funny and exciting ideas for you to think about. By Anne-Friederike Wilhelm.
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