Lionelmessi.ch under contract with Hostpoint
The Gruber & Ianeselli agency created an E-Panel APG campaign for the web hosting provider Hostpoint, highlighting that the .ch domains of the biggest soccer stars are now registered with Hostpoint.
Switch has to give up the monopoly at the end of 2015 and has stopped the direct sale of CH domains on January 1, 2015. The company is gradually handing over customer support to its business partners, the Swiss registrars. Gruber & Ianeselli developed a Switzerland-wide advertising campaign for this purpose, which made all domain holders aware of the changes in the first quarter of 2015.
The current E-Panel APG campaign, which is now being broadcast at Switzerland's largest train stations, features a breaking news story showing that the CH domains of the biggest soccer stars have been transferred to Hostpoint. This once again positions Hostpoint as a likeable brand that clearly stands out from its technical IT/ISP environment.
Responsible at Hostpoint: Claudius Röllin (Co-Founder / Sales & Marketing). Responsible at Gruber & Ianeselli: Alessandro Ianeselli (Consulting & Strategy); Fabian Gruber (Creative Director). APG Production: MB Graphic + Motion Design, Marco Bach.
