Last but not least: "At home worldwide"
More and more people are choosing to book a stay in the home of someone they don’t know yet. Now, Airbnb, the global community marketplace for private accommodations, has launched its first TV and digital campaign, «Never a Stranger.».
The protagonist Ellie is at the center of the Germany-wide campaign. She writes a letter to her Airbnb hosts in which she describes her emotional journey and talks about her friends who were worried about her staying with strangers. In the letter, she talks about the unique experiences of her trip, the new friends she made and discovering new cultures. She always experiences a sense of belonging.
https://www.youtube.com/watch?v=kYdzNC9ei-Q
The ad ends with the promise: "You'll feel at home in over a million accommodations worldwide". And Airbnb has recently added Cuba to the "worldwide" list. The home-sharing portal is the first US company to take advantage of the rapprochement between America and Cuba: Airbnb offers more than 1,000 apartments, according to Handelszeitung already on the Caribbean island. (uma)
The campaign can be seen digitally in Germany from today (Tuesday) and on TV from June 1, 2015. The agency responsible is TBWA/Chiat/Day from Los Angeles. The agency TBWA from Düsseldorf is responsible for the German adaptation of the campaign, the agency Starcom from Frankfurt/Main is responsible for German media planning and the agency Achtung! from Hamburg is responsible for Germany-wide PR communication.
