Matter Gretener Lesch: Always close. Always there.
«Avia has the densest network of gas stations in Switzerland.» This is the message of a new branding campaign developed by Matter Gretener Lesch after winning a competitive pitch.
The basic strategic idea: Avia has so many gas stations that the next one is always just a few meters away. This was creatively implemented with an amazing dramatization: An Avia gas pump is located where it would actually not be possible. For example, on a car train or directly in front of the front door.
In addition to the new image campaign, Matter Gretener Lesch has also revamped Avia's POS presence. Thanks to the collaboration with the CGI specialists from Carioca Studio, the likeable Avia ambassador - a red bird - is now presented as lifelike as never before.
Responsible at Avia Association Switzerland: Patrick Staubli (Managing Director), Lynn Poëll (Marketing and Communications). Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Dominik Imseng (Text), Laura Haas (Graphics), Marcus Gretener, Ulrich Stauffacher (Consulting). Photography, image editing and CGI: Carioca Studio/Visualeyes International Zurich.
