Last but not least: The real world becomes respectable

Once again, something the world has been waiting for. Apparently it was, because the crowdfunding project launched by three friends on May 8, 2014 had already exceeded its funding target many times over within a single day (!). The Edinburgh-based start-up that was founded as a result - the idea came to the founders during a road trip to Scotland - set to work making the "Real Life Photo Filter" a reality. The glasses in the "Instant Summer Vision" collection not only make reality appear "reworked", but also (incidentally) offer suitable UV protection.

One year later, the time has come: five models in different designs and colors are available. available. Although there was already more than enough general interest in buying the glasses before they were launched, Tens fueled the cult of the filter glasses once again with a two-and-a-half-minute "VHS Informercial" in the best 80s mode. Smartphones and filter apps become superfluous, virtuality now takes place in real life. And with so much joy, it doesn't really matter whether the filter glasses are really that revolutionary. We are familiar with similar phenomena on the ski slopes, for example, where the ski goggles make everything look like a ready-made photo with a nice contrast and yellow tint. And when you finally get out your smartphone to capture the scenery, you're met with a bland disillusionment. (hae)