Noisy appearance

Ovomaltine Choco Crunch, that's the Ovo with a little something extra. The difference between Ovo and the classic can't be ignored: thanks to the small crunchy chocolate particles, it makes an outrageously loud crunch when you drink Ovomaltine Choco Crunch. The launch campaign that Maxomedia in Bern created for its client Wander therefore revolves around this "crunch". The new drink is aimed primarily at young consumers. They don't drink their Ovo just for the pleasure of it. Drinking should also be fun, as consulting group manager Andreas Schrag explains at Maxomedia. The campaign follows this guiding principle. Whether it's a TV commercial or a cell phone ringtone, the fun crunch effect is omnipresent. In a film realized by Condor, young people look for the "ultimate crunch experience" - only to discover that nothing can excite them beyond the real crunch of Ovo. For the cross-media launch campaign, it also crunches on a microsite, on the radio, in specific print media, online, and, of course, at the POS. pan