Publicis: Go Live with Hoststar
That's why the Swiss internet service provider Hoststar offers «Designer,» a simple online tool for creating your very first website. A TV commercial by Publicis is now introducing «Designer» to a wide audience.
The focus is on the idea that we all have to keep learning new things. Whether it's riding a bike or tying shoes, we often thought "I'll never manage that". And time and again we were proven wrong, but we were still successful.
The TV commercial presents this insight in an emotional way: various analogies take the viewer on a journey through their own past and make it clear that there is no reason to be afraid of your first website. The newly developed claim "Go Live" also directly and bluntly encourages people to simply get started without fear.
https://www.youtube.com/watch?v=250i9pSrgTw
The commercial, which is intended to spark a digital thirst for adventure in Switzerland, can be seen throughout the country from mid-May.
Responsible at Hoststar: Claude Hofer, CEO. Responsible at Publicis: Grischa Rubinick (CD), Bruce Roberts (AD), David Lübke (Text), Esther Tabirri, Gina Armellino (Consulting), Cem van der Schaar (Head of TV & Art Buying), Rosas & Co (Film Production), Kronck (Director)
