Daniela Shlezinger new at Microsoft Advertising
Microsoft Advertising Switzerland strengthens multiscreen marketing: Daniela Shlezinger moves from Goldbach Media Switzerland and becomes Account Executive.
In the position of Account Executive, she is responsible for the further development and expansion of business relationships with existing advertising clients and media agencies as well as for the acquisition of new clients in Switzerland at the globally active marketer of digital advertising space, according to a statement. The focus of her activities is the marketing of integrated concepts for the branding and high-reach multiscreen portfolio - consisting of MSN.ch, Skype, Xbox and Outook.com.
Shlezinger is moving from Goldbach Media Switzerland to Microsoft Advertising Switzerland after seven years. At the marketer of electronic media TV, video and digital out-of-home, the 27-year-old was most recently account manager for the channels Kabel eins, ProSieben, SAT.1 and Sixx from the ProSiebenSat.1 Group as well as the Goldbach Video Network.
"The demand for multiscreen advertising space continues to grow unabated, and screens continue to converge. Against this background, we were looking for a colleague who is at home in both TV and online and has in-depth know-how of the functions and effects in both markets. After all, with its products MSN.ch, Skype, Xbox, Outlook.com and BING, Microsoft Advertising has an innovative, forward-looking and sustainable multiscreen portfolio that goes far beyond the marketing of pure websites. With Daniela, we have found the right person - she has a deep understanding of the product and is also excellently networked with media agencies and marketers in Switzerland," says Vanessa Marr, Managing Director of Microsoft Advertising Switzerland.
