Ruf Lanz: Integrated reintegration campaign for Suvacare
Ruf Lanz, in collaboration with Stories, has created a new reintegration campaign for Suvacare that shows: Many accident victims miss their jobs.
Last year, the SuvaLiv prevention spot "Ein Fussballstadion voller Verletzter" by Ruf Lanz caused a sensation. The audience voted it the best by online voting. Spot of the year, moreover, he was awarded the Edi with gold and at the ADC with silver awarded. Werbewoche.ch reported on it. Now comes a new surprising campaign from Suva, this time for the Suvacare brand. With Suvacare, Suva is committed to the holistic rehabilitation of people after an accident, including two of its own rehabilitation clinics in Sion and Bellikon.
The new campaign focuses on a craftsman, a plumber, a car mechanic, a gardener and a plasterer who are already making themselves useful again after an accident in hospital, applying their professional skills with professional pride. With good reason: after an accident, many people miss their work. After all, getting back to work gives them back some of their quality of life, opens up new perspectives and rejoins the circle of colleagues. Suva supports people on their way back after an accident. However, the moral support of the entire environment is also crucial. That is why Suva calls on people to support colleagues affected by an accident in their return to work.
The new films, staged with attention to detail, were conceived by Ruf Lanz and implemented in close cooperation with the film production company Stories. The concept is used with high recognition value in the following media: online and TV spots on all relevant channels, online banners on high-profile websites, and a quiz on Facebook that conveys knowledge about reintegration in a playful way.
Responsible at Suva: Urs Schaad (Head of Marketing Communications), Nadja Kunz (Campaign Management), Beat Widmer (Technical Consulting), Beat Mark (Medical Consulting). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (creative direction), Isabelle Hauser (art direction), Florian Birkner (text), Tanja Felix (consulting management), Pascal Trütsch (consulting). Jonathan Heyer (Photography), Patrik Rohner, Tobias Stierli (Image Editing). Programming online measures: part.ch (Alain Zeiter). Responsible at Stories: Tobias Fueter (Director), Yves Bollag (Executive Producer), Anna Lehmann (Line Producer), Pascal Walder (Camera), Beni Fueter (Editing), Fabian Sturzenegger (Music), Adrian Suter (Visual Effects), Fabian Kimoto (Color Grading), Gian Dolder (Sound Design & Mix), Peter Scherz (Production Design).
