Y7K expands team
The young Zurich-based digital agency Y7K is continuing to expand its services. With Sophie Grossmann as the new Content Director, the agency aims to fully leverage the potential of the synergy between high-quality content and digital media.
"Content is becoming more and more of an issue, whether on the agency side or for our customers," explains Yves Sinka, Business Development at Y7K. To meet these new needs, Y7K is building its own content department, which conceives, produces and markets. "For us, content is the conception and implementation of exciting media content for all digital channels," adds Ruben Feurer, Art Director. The agency benefits from a worldwide network of experts in writing, photography, film and sound, animation, 3D modeling and illustration, and digital art. The group gained its first experience in the field of content as publishers of the cultural magazine Quottom, the digital art gallery Neverland Space and various film projects (Werbewoche.ch reported).
Almost simultaneously with the introduction of a content department, the digital agency Y7K launches a new website. An artwork by Adam Ferriss, created especially for the website, welcomes the users.
Sophie Grossmann has been responsible for setting up and managing Y7K Content since April 1. As Content Director, she conceives and manages projects in the areas of content, PR and marketing. Sophie was most recently part of VICE CEE, where she was involved in the conception and implementation of branded content for Adidas, Philips, among others. She was also responsible for the company's press relations in Switzerland. Furthermore, she worked in PR and marketing at VIU Eyewear.
