BSSM brings Kestenholz to the top
BSSM has developed a mega-poster in an impressive custom format for the Kestenholz Group. The large-scale facade poster is part of a campaign for the opening of a new Mercedes-Benz used-car center, which also includes other offline and online initiatives.
It marks the location and its dimensions underline the wide range of vehicles on offer at the site. The megaposter covers two sides of an industrial building. The covering of the west facade has a length of almost 50 meters and a height of almost 14 meters. Due to its considerable weight, the subject was disassembled into three parts and assembled on site at the facade. The north facade is wrapped with three posters totaling nearly 40 meters in length and 13 meters in height. "A façade poster with such dimensions is not realized every day and was a great challenge for us," sums up Daniel Lüthi from producer Comro Rohner.
Responsible at Kestenholz, Pratteln: Stephan Kestenholz (overall responsibility); Katrin Schneider (marketing). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD); Pascal Rehmann (AD); Jonas Schneider (graphics); Hannes Müller (text); Philipp Buser (consulting); Imke Fichtner (production).
