Publicis: Bibi presents Royal Babies in Switzerland with gifts
Publicis and Bibi are celebrating the birth of the royal baby with free pacifiers.
Princess Charlotte was born into the British royal family on May 2. But royal babies are not only born in the United Kingdom. Because every baby is a little princess or prince to its parents. Reason enough for Publicis to use the birth of Her Royal Highness Charlotte for a promotion of nuggis from the Swiss brand bibi: Bibi is giving all princesses and princes born in Switzerland on May 2, 2015 a pacifier. The promotion was launched online on the same day.
Responsible at Lamprecht: Nadine Lecler (Head of Marketing Baby & Mother Care). Responsible at Publicis: Ralph Halder (ECD), Mathias Kröbl (graphics), Marianne Zweifel, Albert Matzinger (text), Gina Armellino (consulting).
