Exxtra: Virtual Reality meets Audi quattro
Thanks to 3D technology, Audi and Exxtra gave winter sports fans the chance to take a thrilling indoor test drive.
Audi quattro and winter sports have enjoyed a constructive partnership for decades. As part of its sponsorship commitment, Audi enabled visitors to the Nordic and Alpine skiing events in Davos, Engelberg, Adelboden, St. Moritz and Verbier to take an unusual test drive right next to the World Cup course this winter.
For the promotion, Audi used a virtual reality technology that is so new that it is not even on the market yet: Oculus Rift. With Oculus Rift, it is possible to experience a captivating ride in an Audi quattro, even indoors. Over 590 people seized the opportunity and put on the 3D glasses. They experienced for themselves why Audi quattro has stood for grip worldwide for 35 years.
Responsible at Amag: Donato Bochicchio (Head of Brand/Director Audi), Christian Frey (Head of Marketing Audi), Barbara Wernli (Project Manager Communications Audi), Svenja Lyhs (Head of Sponsoring Audi). Responsible at Exxtra (Member of Y&R Group Switzerland): Markus Gut (CCO), Thomas Engeli (ECD), Sandro Kümin (Art Direction), Stefan Cramer (Text), Elias Zurbuchen, An Le (Screendesign Oculus Rift), Susan Baumgartner, Lukas von Wartburg (Consulting) Allaccess (Promotion).
