Lowe: Driving pleasure emphasized for BMW
Lowe has created a TV and radio campaign for BMW. The campaign is designed to highlight the joy of driving while also encouraging viewers to visit a BMW dealer as part of the «Joy is BMW» campaign.
The Lowe agency, part of the Draftfcb/Lowe Group, adapted the TV commercial for Switzerland and developed a radio spot in the appropriate style. At the same time, the campaign heralds BMW's new global presence in Switzerland.
Responsible at BMW Switzerland: Roger Calisi (Head of Marketing Communications). Responsible at Lowe: Daniel Comte (ECD), Sebastian Hugelshofer, Céline Dillier (AD), Boris Beuckmann (text), Rolf Jeger, Christina Koch (consulting).
To the radio spot
To the radio spot
To the TV commercial
Responsible at BMW Switzerland: Roger Calisi (Head of Marketing Communications). Responsible at Lowe: Daniel Comte (ECD), Sebastian Hugelshofer, Céline Dillier (AD), Boris Beuckmann (text), Rolf Jeger, Christina Koch (consulting).
To the radio spot
To the radio spot
To the TV commercial
