Puls realizes information campaign for Leo Pharma
Leo Pharma Switzerland has commissioned the Basel-based health communications agency Puls to carry out the «Psoriasis» information campaign.
According to the press release, the aim of the campaign is to inform those affected and raise awareness of this skin disease among the general public. Around 200,000 people live with psoriasis in Switzerland and only half of these people receive adequate treatment.
The platform for the information campaign is the website Living-with-psoriasis.ch. Here you will find comprehensive information on the subject of psoriasis as well as short films depicting various everyday situations from the lives of psoriasis sufferers. Further measures of the campaign will be seen in the coming days: Flyers and carrier bags in pharmacies, drugstores and doctors' surgeries as well as a broad-based poster campaign. Christina Surer, presenter and racing driver, has been recruited as an ambassador for the campaign. She does not have psoriasis herself, but knows the high level of suffering experienced by those affected from her time as a medical practice assistant.
The platform for the information campaign is the website Living-with-psoriasis.ch. Here you will find comprehensive information on the subject of psoriasis as well as short films depicting various everyday situations from the lives of psoriasis sufferers. Further measures of the campaign will be seen in the coming days: Flyers and carrier bags in pharmacies, drugstores and doctors' surgeries as well as a broad-based poster campaign. Christina Surer, presenter and racing driver, has been recruited as an ambassador for the campaign. She does not have psoriasis herself, but knows the high level of suffering experienced by those affected from her time as a medical practice assistant.
