Spring campaign for Swiss meat
Just in time for spring, Polyconsult is launching a fresh campaign for Swiss meat, consisting of a TV commercial, situational print ads, and a new sponsored billboard for Giacobbo/Müller.
In the latest TV commercial, the most beautiful main thing in the world is given a romantic makeover and proves to be the ideal ambassador for tokens of love. The spot will run from April to May and has been adapted for the Mother's Day celebrations on May 10.
https://www.youtube.com/watch?v=qynxc0G0u8g
The TV presence is accompanied by a broad print campaign in high-reach consumer magazines and younger titles, including SI Style, Gala, Wir Eltern and 20 Minuten Friday. The ads are coordinated with the respective titles.
Also starting in April, a new billboard will be used to communicate the sponsorship commitment of "Schweizer Fleisch" to Giacobbo/Müller in its usual humorous way.
https://www.youtube.com/watch?v=peeU-cEjwoQ
Responsible at Proviande: Marcel Portmann (Head of GB Marketing & Communications). Responsible at Polyconsult: Roger Ghezzi (CD), Petra Brönnimann (Art Direction), Helene Zenhäusern, Lukas Schmid (Text), Mike Brodbeck, Doro Beck (Consulting). Responsible for film production: Shining Pictures, Caroline Braun (producer), Roland Schmid (director and cinematographer); photography: Julien Vonier; media planning: AMS Media.
