NZZ Regional Media: New Head of Digital Media
The NZZ Media Group’s regional media outlets in Central and Eastern Switzerland are stepping up their digital development efforts and expanding this area. Manuel Küffer will assume the newly created position of Head of Digital Media effective September 1, 2015.
In his role as Head of Digital Media, Manuel Küffer will join the Executive Board of Regional Media and report directly to Jürg Weber, Head of Regional Media. He is currently Head of Commercial Business at ImmoScout24 and previously worked in the digital division of the NZZ Media Group from 2008 to 2013. Manuel Küffer has over 25 years of experience in the media and telecommunications sector, including at SRG and Orange/France Télécom.
In order to accelerate growth in the user and advertising market, the two news portals Luzernerzeitung.ch and Tagblatt.ch will be repositioned, standardized and expanded as a matter of priority, according to a press release issued by the NZZ media group on Friday. In future, the two online editorial teams in Lucerne and St. Gallen will cooperate more closely in the news area. Product development and online marketing for the regional media will now be coordinated centrally by the Head of Digital Media and synergies with the NZZ Media Group will be strengthened in the technical area.
