APG|SGA with personnel reinforcement
APG|SGA is launching initiatives in the area of digitized planning, booking, and processing procedures and is strengthening its team with the addition of Reto Pensa.
According to the press release, the initiatives include analyzing the potential development of digital and analog inventory using ad serving solutions and the development of e-commerce platforms for all APG|SGA customer categories.
Nicolas Adolph, Head of the Digital Competence Center, is responsible for managing the ad serving project. Reto Pensa, who will report directly to the CEO, Markus Ehrle, will be responsible for the project management and further development of sophisticated eCommerce platforms and front-end solutions for the advertising and acquisition market from September 1, 2015. Reto Pensa has been Head of Business Development at Xentive since 2011 and specializes in the planning and implementation of business process outsourcing and system integration in the media sector.
