Lakrits: Making messages come alive in space
"Lakrits" is the name of the newly founded studio of Jvo Ruppanner and Michaela Brunner. With this, the two are creating a new offering in Zurich: the design of tangible spaces for brands and their messages.
Once working as managing director and creative director and as art director and designer for the company "Konform" respectively, the two creatives now combine scenic architecture and design even more consistently.
April 12, 2015, the official World Licorice Day, marked the launch of the new design agency on Zurlindenstrasse in Zurich. The address forms the creative heart of the new company. The company name "Lakrits" refers to the candy that is very popular in the north (more commonly referred to as "licorice" in German). The agency of Jvo Ruppanner and Michaela Brunner wants to work the market as diversely as the flavors and forms of the Lakrits present themselves. The focus is on scenic design. Lakrits spans the thread between vision and reality. By means of creativity and proven know-how in the possibilities of implementation, works are to be created that tell a clear story.
A wealth of experience
Both owners already have extensive experience in this field. Jvo Ruppanner acquired his design and construction skills through various stations - from sculptor to carpenter to lighting designer - before he became self-employed and formed the company Konform with 50 employees including design department and complete production with eight independent trades. At Lakrits, he consistently continues the path in new surroundings.
Michaela Brunner acquired her eye for the essential in several established design agencies. In 2007, she founded her own company "Medea-Design" and also sharpened her economic perspective. From 2011 to 2014 she was art director and designer at Konform. At Lakrits she can now exploit her wealth of experience and put it to passionate use.
Setting the stage for brands
Lakrits wants to establish itself as a stage designer for the theater of brands, so to speak. The core business is to develop visible and tangible stories and messages in space. For Michaela Brunner, one thing is certain: "In the future, brand and corporate identity will extend even more to tangible spatial design, since direct dialog as a counterpart to virtual communication places people as individuals at the center." The primal form of communication takes place in space - with all its facets and nuances. Accordingly, the design of environments would become increasingly important. This is where "Lakrits" comes in. "Our goal," says Jvo Ruppanner, "is to draw a red thread through the design competencies and thus consistently tell the story."
Lakrits is starting with a total of three employees. The goal is to double the number by the end of 2019.
