Pinkup opens new doors for Newhome.ch
Anyone looking for a new apartment can find it on Newhome.ch, the real estate portal of 16 cantonal banks. The Zurich-based agency Pinkup Dialogmarketing staged this message in a surprising way with an ambient campaign.
In the parking garage of the Luzerner Kantonalbank, elevator doors were quickly converted into apartment doors. The elevator doors on several parking garage floors were covered with target group-specific entrance portals - and fitted with the matching floor mat adhesive. When you enter the elevator, windows open to the outside - just like in a real apartment. This eye-catcher catches the eye of elevator users and ensures that the following message sticks: Anyone looking for a new apartment or house has the best prospects on Newhome.ch.
Responsible at Luzerner Kantonalbank: Peter Bauer (Head of Marketing). Responsible at Pinkup: Nicole Chervet (CD), Vitali Tcherednitchenko (AD), Jevgenia Babuskina (graphics), Celina Harisberger (consulting).
