Atupri: Change in management
On May 1, 2015, Kaspar Trachsel, a proven marketing specialist, will take over the Marketing and Sales division. He will succeed Theo Gasser, who is retiring, as division head and member of the executive board.
After more than 30 years of service in our company, Theo Gasser, Head of Marketing and Sales for many years, will be retiring at the end of this year. During this time, he has played a decisive role in shaping the fortunes of Atupri, including as a member of the Executive Board since 1995.
The Atupri Board of Trustees has appointed Kaspar Trachsel as the new Head of Marketing and Sales and member of the Executive Board. The 42-year-old business economist and marketing specialist has an extensive track record. Over the past 15 years, he has worked in various sectors and management positions in Switzerland and abroad. Most recently, he was head of the CRM department at Bank BAWAG PSK in Vienna. In addition to his sound management experience, Kaspar Trachsel brings a great deal of know-how in the areas of marketing strategy and CRM.
After the introductory phase of his successor, Theo Gasser will concentrate on special tasks in the area of marketing until his retirement.
