Eper communicates marketing activities
Eper (L’Entraide Protestante Suisse)—better known in German-speaking Switzerland as Heks (Hilfswerk der Evangelischen Kirchen Schweiz)—has commissioned M&C Saatschi in Geneva to promote its MEM mentoring program.
Indeed, MEM (Mentorat Emploi Migration) is in constant search of volunteers from different professional sectors. These are to help, during a defined period of time, qualified migrants to find a job in their usual field of work and according to their competences.
M&C Saatchi recommended to Eper a radio and digital campaign (Youtube/Google) based on a simple idea: The person you see or hear appears to be doing a job that corresponds to their diplomas in the country of origin. However, this turns out to be a mistake. This juxtaposition gives a strong impact to the message of the existence of the MEM program.
The campaign was also declined on banners and classified ads.
EPER - Hospital from Elias Amari on Vimeo.
Responsible at Eper: Olivier Graz (responsible of the Dept. Communication), Anne-Claude Ger-ber (responsible of the MEM program). Responsible at M&C Saatchi: Olivier Girard (Creative Director), Julien de Preux (Art Director), David von Ritter (Copywriter), François-Louis Noël (Strategic Planning). Radio: Apollo Studios. Film: Elias Amari.
