Last but not least: Wrong mustard, wrong place
Heinz now makes mustard, too. You probably don't care about that. Heinz Ketchup, on the other hand, is absolutely thrilled about its new partner, as a wonderful commercial shows us.
Heinz did not invent the ketchup seasoning sauce, but was once just one of many manufacturers. However, the company has been the market leader in the USA since 1900, so it has an impressive history. It took a little longer for Heinz to come up with the idea of also offering "Yellow Mustard" suitable for hot dogs. The reason for the product expansion: for far too long, Heinz ketchup in hot dogs has been mixed with fake foreign mustard, according to the successful campaign created by the David agency, which is probably almost better (and more necessary) than the product. (hae)
