Joiz launches business magazine
Joiz shows how the Swiss economy works. With "Inside Economy", the social TV channel is launching a new business magazine in cooperation with the business umbrella organization Economiesuisse.
Gross domestic product, exports and value chain. Sound like boring terms from economics lessons? Joiz shows that economics is anything but dry theory. In "Inside Economy", presenters Tama and Corsin show young people what exciting things the Swiss economy has to offer.
The initial three-part series will start on Wednesday, April 22, 2015 at 6:30 pm. The one-hour program will focus on the topics of exports, innovation and market access. Using specific company examples, important framework conditions for a functioning economy will be highlighted and discussed. For example, the question of the best possible access to foreign markets, the availability of skilled workers and the challenges posed by the strong Swiss franc.
Swiss companies export all over the world - and the Swiss economy can produce much more than just chocolate and watches. Arsenal FC's artificial turf comes from a small family business in Appenzell, patients all over the world have artificial tendons from Switzerland implanted in their bodies and pans from Rikon ZH make it all the way to the USA.
Guests on the first show include Daniel Berger, Vice President of DT Swiss, a globally successful manufacturer of high-tech bicycle parts, and Peter Flückiger, Director of the Swiss Textile Association.
