Last but not least: Everyday tips
Advertising usually aims not only to entice, but also to provide useful information: now, another campaign has been launched in Australia that offers unusual tips for everyday life.
Anyone who occasionally travels by streetcar in Zurich is bound to have come across the VBZ streetcar, which Sympany Insurance has equipped with 100 practical everyday tips has provided. Recently, the Mazda campaign "Life Hacks" implements a similar idea. It uses short commercials to show how everyday life can be improved by breaking with common conventions. In an international campaign, WWF is now showing how the use of aggressive chemicals can be avoided. Will it help in a case of hardship? Leo Burnett Sydney created the commercials for WWF with the necessary touch of irony. (sis)
https://www.youtube.com/watch?v=ejbhu5wAI9w
