ADC judging 2015: four gold, two evergreen
Two gold awards for Swiss, a gold award for the hearing aid company Neuroth, and a gold award for the electronic dance festival Electron: At the 40th ADC Awards, several major advertisers and agencies were honored with awards.
Gold is worth more than ever - at least the golden cubes of the ADC Switzerland: On Saturday, the association of leading creatives in the communications industry awarded the best works of the year, handing out four gold for groundbreaking work, 23 silver and 65 bronze.
Many large companies were among the winners: Gold was awarded twice to Swiss and once to Neuroth Hörgeräte-Akustik. Migros and Samsung are represented several times in the silver and bronze categories, as are well-known brands and companies such as Suva, Bank Coop, Swiss Post, Graubünden, Switzerland Tourism, Welti-Furrer and Milch.
The gold work
Cat. Digital Craft: World of Swiss - Hinderling Volkart
The "World of Swiss" experience platform takes the user on an interactive journey above the clouds and behind the scenes of the airline. The technologically highly innovative and user-friendly virtual flight journey sets a new standard of craftsmanship and was awarded gold in the Digital Craft category, according to the ADC press release.
Cat. Film: "Seats for Switzerland" - Publicis
This series shows in documentary form how Swiss brings people together who have not seen each other for years. According to the ADC, the emotionality and authenticity of these stories set a new standard in Swiss advertising films and were awarded gold.
Cat. Promotions, Events: The hearing test concert for Neuroth - FCB Zurich
With the world's first hearing test concert, the hearing aid acoustics company is breaking new and impressive ground in communication.
Cat. Design, Corporate Identity: Electron Festival - The Workshop
For Switzerland's largest electronic dance festival, the symbols of electronic drawings were developed into new graphic figures and an independent language.
https://www.youtube.com/watch?v=BNnikb9IROM
The evergreens
With an Evergreen, the ADC honors excellent campaigns that have been based on the same central idea for at least three years and demonstrate the highest level both strategically and conceptually.
Suva - Ruf Lanz
In its various accident prevention campaigns since 2002, Suva has used a unique tone to encourage Switzerland to behave safely during leisure time with humor and sympathy instead of admonishment.
Swiss Life "Turnaround rates" - Leo Burnett Switzerland
Once again, the creative and strategic performance of the Wendeatz campaign for Swiss Life, which ran from 2011 to the end of 2014, was recognized.
