Content&Form steps on the gas for Socar Energy Switzerland
The Zurich-based agency Inhalt&Form created a national campaign for Socar Energy Switzerland that included an integrated contest designed to familiarize customers at gas stations with the company’s natural gas offerings.
In spring, Swiss gas barbecues wake up from hibernation. The perfect time for Socar Energy Switzerland to promote the gas offer at its filling stations. To this end, the agency developed several motifs to accompany customers on their customer journey at the filling station. The core of the message: If gas is missing, something is missing. In addition, it is communicated that all standard gas bottles from Swiss suppliers are taken back at Socar filling stations. In return, there is a Socar gas cylinder in elegant black or the lightweight composite gas cylinder with a readable fill level. There is also a competition with prizes from barbecue manufacturer Weber and Socar shopping vouchers.
Responsible at Socar Energy Switzerland: Nikola Vasarevic. Responsible for content&form: Serge Riedener (CD), Marcus Josty (AD), Fabian Zahner (text/concept), Nicolas Stark, (graphics), Dominik Stibal, Sylvia Pistrich, Michela Girola (consulting), Oliver Nanzig (photography).
