Kreienbühl and Vogler: On tour with Flyer
As a Swiss e-bike pioneer, Flyer has been manufacturing high-quality e-bikes in the heart of Switzerland since 1995. This year, the product line was expanded to include e-mountain bikes for the first time. The Kreienbühl and Vogler advertising agency developed a campaign for the launch.
The three campaign subjects show that you can also make easy progress on steep, rough terrain. In a typical GPS look, they show rather atypical tours. The campaign, consisting of advertisements, posters and banners, can now be seen in Switzerland and Germany.
On the e-mountainbike microsite Flyer-emtb.com will also launch the "Flyer Challenge", in which riders can upload their summit tour photos to win an e-mountainbike.
On the social media channels Facebook.com/flyer.emtb the Flyer "Uproc6" has taken over the feed itself. There, the e-bike reports on news from a first-person perspective, presents product innovations and even conducts interviews with product designers.
Responsible at Biketec: Simon Lehmann (CEO), Ivica Durdevic (CTO/CMO), Stefan Braunschweiler (Head of Brand Management), Andrea Schmid (Brand Marketing), Nicole Antonietti (Brand Marketing), Gino Brenni (Online Marketing Manager). Responsible at Kreienbühl and Vogler advertising agency: Reto Vogler, Oli Kreienbühl, Marco Donada, Fabian Schiltknecht. Image editing: Lorenz Wahl.
