Rod gives wings to Mini convertible
To boost sales of the Mini Cabrio, a promotional campaign has been underway since early March in partnership with Swiss. To mark the occasion, Rod has given the Cabrio a pair of wings.
When you buy a new Mini Cabrio, you get a Swiss voucher worth 1000 francs. Rod's idea: deceptively real wings of an airplane were mounted on a Mini convertible. The unusual vehicle was used at Geneva Airport during the opening of the Geneva Motor Show. The Mini Convertible with the wings also attracted a lot of attention at Zurich Airport at the beginning of April. The promotional tour ended over Easter at the Fox Town Factory Stores in Mendrisio.
