Online association IAB Switzerland founded
Switzerland has had an official online association since October 1, 2009. The goal of IAB Switzerland (Interactive Advertising Bureau) is to strengthen and further develop the Swiss online advertising market. Ueli Weber, head of Ringier Media Sales, serves as chairman.
IAB Switzerland has set itself the goal of actively pursuing generic marketing for the online advertising market and establishing professional standards. Among other things, it aims to impart sound online know-how, to simplify the planning of online advertising and to create legal foundations for the online advertising market. To this end, individual working groups have been formed, which are active in the areas of training, research, standards, events and communication, lobbying and law.
Board Members:
Ueli Weber, President (Ringier Media Sales)
Urs Flückiger, Vice Chairman (Goldbach Media)
Roger Baur, Managing Director (NetProfit)
Roger Baltensweiler (Swissclick)
Tim Dührkoop (Publigroupe)
Patricia Gross-Gonzalez (Swisscom)
Arend Hendriks (Microsoft Advertising)
Simon Morton (Admazing)
Stephan Obwegeser (Tamedia)
Yvan Piccinno (Plan.Net Suisse)
Renato di Rubbo (Simsa)
IAB
In 1996, the Interactive Advertising Bureau (IAB) was founded in the USA in order to strengthen the economic interests of the online industry and to promote the further development of online marketing together with worldwide partner organizations. IAB Europe was established in 1998 and now has 20 member states.
