Gotomo: New Specialist for Mobile Solutions
Since January 1, 2015, Gotomo has been a specialized provider for consulting, implementation and distribution of mobile solutions in the Swiss market.
The digital 360° approach presents brands and companies with the challenge of recognizing which is the right mobile tool for a customer contact and when the right "mobile moment" comes to use it. With its new offering, gotomo supports companies and agencies in translating marketing goals and user behavior into mobile campaigns, functioning mobile services and applications.
The rapid development of the market is constantly producing new mobile offers and mobile technologies: iBeacon, NFC, HTML5 advertising media or deep linking for native apps. Everything sounds promising and is often touted as a beacon of hope for more customer contacts. But what makes sense? How can such a new solution be integrated into the overall digital strategy?
In order to exploit the full potential of "mobile", expertise in feasibility and technology is required in all phases of a campaign or product development. Gotomo not only provides answers and strategies, but also takes care of professional implementation. The young company positions itself to publishers, agencies and marketing experts as a competence center and implementation partner for innovative brand experiences on mobile devices. Depending on the customer segment, the offer ranges from the development of a holistic mobile strategy, planning and realization of targeted mobile marketing measures such as combined mobile campaigns or the conception and development of smartphone apps. On April 15 and 16, the company will be present at the SOM (Swiss Online Marketing Fair) and will offer interested parties the opportunity to get to know the team and its services better.
