Advertising agency: Campaign for Lunge Zurich
The advertising agency Werbeanstalt Schweiz has developed a campaign for Lunge Zürich that addresses the misuse of asthma medications in a humorous way.
Asthma is also widespread in Switzerland (one in 10 children and one in 14 adults is affected), but a frightening fact is also that over 60 percent of those affected use their asthma medication incorrectly. The campaign provides information on incorrect use and tips on correct inhalation. It includes a TV spot, posters, ad screens at CanalPost and pharmacies, a B2B mailing and Internet banners.
Responsible at Lunge Zurich: Robert Zuber (Management); Myriam Flühmann (Head of PR). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy); Sarah Hiltebrand (CD); Mike Surovka (art direction); Katja Wölfel (text); Sandra Städler, Dino Amantea (consulting); Andi Laub (DTP); Tobias Stahel (photography), Lorenz Wahl (image editing). Production Film: Eqal Visual Productions; Director Film: Sean Fee.
