Mobiliar customers receive 144 million for doing nothing

Around 144 million francs will flow back to policyholders from the surplus fund this year. In an amusing way, Wirz focuses on the fact that Mobiliar customers simply don't have to do anything to collect their profit participation. This can be experienced in three TV spots as well as on posters and in advertisements, realized with director Benjamin Brettschneider and photographer Jonathan Heyer.

An online competition was also launched to accompany the campaign. The user is asked to do the same as Mobiliar's customers: simply do nothing and benefit. Not necessarily easy if you are used to always doing something on the computer. You can play along here.

The campaign was launched on April 1, 2015, and can be seen on all high-reach stations as well as on billboards and in various publications throughout Switzerland.

Thomas Kurzmeyer, CD at Wirz: "Both the core message and the red and white package as the key visual have remained unchanged for six years. So it's important to find ways to still make the whole thing look fresh. I think we succeeded quite well this year." Mobiliar agrees: "Wit and heart are key elements of Mobiliar's communication. This campaign again shows that in a good way," says Sarah Pittet, advertising project manager at Mobiliar.

Responsible at Die Mobiliar: Christoph Ott (Head of Advertising & CI/CD), Ronald Halter (Campaign Specialist), Sarah Pittet (Advertising Project Manager), Lina Moro (eServices). Responsible at Wirz: Livio Dainese, Fernando Perez (ECD), Thomas Kurzmeyer, Caspar Heuss (CD), Luca Schneider (AD), Nadia Gantenbein (Graphics), Wolfgang Bark (Text), Yves Rückert, Pascal Fussen, Lorena Ladner, Elena Hadjimina (Consulting), Johannes Schulmeister (Digital), Bettina Faessler (Art Buying), Mario Müller (Production). Director (TV): Benjamin Brettschneider. Film production (TV): Markenfilm, Uli Kreis, Florian Studer. Photography: Jo-nathan Heyer. Responsible at PHD Switzerland: Ginette Manz (Out of Home & BTL Buyer), Anna Pérez (TV Buying Manager), Andreas Adolf (Manager AdOperations), Hans-Hermann Hahn (Digital Manager), Peter Hüssy (Account Director), Michelle Heim (Print Buyer).