Media on the web: More readers thanks to recommendations in social networks
Media sites are attracting more and more readers from Web 2.0. While Google remains the dominant traffic hub, reading recommendations on social networks are becoming increasingly important.
More and more media are using personal recommendations on Web 2.0 sites such as Twitter or Facebook to bring their content to readers. For example, around 1.7 million people follow the New York Times' news on Twitter. According to an article in the Frankfurter Allgemeine Zeitung, 15,000 new followers - people who click on the Twitter link to go to the newspaper's website or recommend the news - are added every week. The US television channel CNN also uses Web 2.0. An average of 2.8 million people follow the channel on Twitter, while more than 600,000 users have registered as fans of the CNN page on Facebook.
The share of Facebook, Twitter and other Web 2.0 sites is also growing steadily in Germany. The main beneficiary is the Bild.de website. According to a study by the American market research company Comscore, around 350,000 users went directly from Facebook to the website in August. In second place is the media site Spiegel Online. 112,000 readers came to the Internet portal via Facebook, while Twitter attracted 17,000 readers. Around half of users still access media sites via Google. However, Google is also increasingly referring to Twitter in its search results - and vice versa. Of course, the search engine giant also has an account on Twitter, with over 1.7 million followers.
The share of Facebook, Twitter and other Web 2.0 sites is also growing steadily in Germany. The main beneficiary is the Bild.de website. According to a study by the American market research company Comscore, around 350,000 users went directly from Facebook to the website in August. In second place is the media site Spiegel Online. 112,000 readers came to the Internet portal via Facebook, while Twitter attracted 17,000 readers. Around half of users still access media sites via Google. However, Google is also increasingly referring to Twitter in its search results - and vice versa. Of course, the search engine giant also has an account on Twitter, with over 1.7 million followers.
Swiss media companies on Twitter
Local media companies are also active on Twitter. A quick search shows: The Neue Zürcher Zeitung currently has around 2,900 followers, while Blick.ch and Blick am Abend have over 2,800 followers and Weltwoche around 1,000. Slightly fewer people follow the Tagesanzeiger (392), 20 Minuten (304), Cash (101) and Migros Magazin (57). Werbewoche has also been tweeting since the end of June and currently has around 160 followers - a not insignificant proportion in terms of specialist readership.
Advertising week on Twitter
