Last but not least: ice cream with style
TBWA\Hakuhodo used a CNC milling machine to create ice cubes for Suntory Whiskey. The result: the best ice cubes in the world. Nothing more, nothing less.
This is a campaign that was launched a year ago and has since won several awards in Asia. This is hardly surprising, as "3D on the Rocks" takes the whole ice cube culture to a new level. Until now, we were already delighted when someone picked simple crystal shapes out of silicone sleeves. Or threw flashing ice cubes into a drink. The Japanese are in a completely different league with their icy masterpieces. We take our hats off. Even if the production for a whole party community might be a little time-consuming. So back to the silicone case after all. (hae)
