Zürich Tourism focuses on Russian guests
Zurich Tourism aims to attract more visitors from Russia to the Limmat. The existing trend—Zurich has been the number one Swiss travel destination for Russians since 2008—is to be reinforced through targeted marketing efforts.
A city guide in Russian has been available for several years. Since the beginning of 2009, an image brochure and a congress brochure have also been published in Russian. At the beginning of October, the Zürich Tourism website was launched in Russian. Its content is specifically tailored to Russian guests and differs in part from the information on the website in other languages. For example, there is a link to information about Lenin's time in Zurich. In addition to Russia, the markets in the rest of Eastern Europe are also to be better developed in future. Head of Marketing Maurus Lauber is convinced that the eastward expansion of the European Union will open up new prospects for Swiss tourism.
Since 2008, the city of Zurich has been the number one Swiss travel destination for Russians. It has relegated Geneva to second place. From 2006 to 2008, the number of overnight stays by tourists from Russia increased by 35 percent. Last year, 74,031 guests from Russia stayed overnight in hotels in the city of Zurich and at the airport.
Since 2008, the city of Zurich has been the number one Swiss travel destination for Russians. It has relegated Geneva to second place. From 2006 to 2008, the number of overnight stays by tourists from Russia increased by 35 percent. Last year, 74,031 guests from Russia stayed overnight in hotels in the city of Zurich and at the airport.
