M&C Saatchi launches first Nescafé machine
Last fall, M&C Saatchi Geneva won the Nescafé account for all promotions and BTL activities in Switzerland through a pitch. The agency has now launched its first promotion.
The aim of the mandate was to find a common thread for all campaigns based on the international positioning "It all starts with a Nescafé". An exclusive Coop promotion for the launch of a major new product has just been launched: Europe's first machine for making instant coffee. The principle of the promotion is simple: consumers receive the machine free of charge with codes collected on the products.
The idea of the promotion focuses on the joy of rediscovering its Nescafé with various new tasting variants. M&C Saatchi implemented the launch campaign and all POS material via displays, leporellos, totems and communication with the distribution channels, packaging and social networks. The promotion has only just begun, but is already proving very popular with Nescafé consumers. According to the press release, Nestlé Switzerland has already received numerous orders for machines.
Responsible at Nestle Switzerland: Nicolas Huillet (Business Executive Manager), Pascale Kremer (Marketing Manager), Laura Sauty (Marketing Trainee). Responsible at M&C Saatchi: Olivier Girard - (Creative Director), Julien de Preux and David von Ritter (Concept), Jesus Gonzalez (Art Director), Hélène Ferte (Graphic Design), Marion Frangville (Account Director), Nina Hugentobler (Client Service Director), François-Louis Noël (Strategic Planning). Media: Zenithoptimedia Nyon, Gérald Le Meur (Branch Office Manager), Guillaume de Grave, (Account Director).
