Kraftkom: Naming and brand design for Heer Druck
The St. Gallen agency Kraftkom developed and implemented the entire rebranding process for Heer Druck - now Medienwerkstatt.
Heer Druck has long been more than just a traditional print shop. It is a media service provider for cross-media and print. In order to make its services, which go far beyond printing expertise, visible to the outside world, the company decided to reposition itself. Kraftkom developed and implemented the entire rebranding process. The owners of the now renamed "Medienwerkstatt" opted for a very unconventional, diverse and extremely dynamic corporate design. In the first phase, the name, brand, correspondence, Website, newsletters, image and service brochures, mailings, give-aways, exterior, interior and car lettering.
Responsible at Medienwerkstatt: Markus Bättig, Daniel Stierli, Sonja Bloch. Responsible at Kraftkom: Pascale Hoch (Consulting), Natalie De Cataldo (Project Management), Simone Bonilla (Art Direction), Silvia Brander & Anja Brönnimann (Graphic Design) / Photographer: Tobias Siebrecht (Ammann & Siebrecht).
