Dr. Schenker Communication strengthens social media
Dr. Schenker Kommunikation in Bern is expanding its focus on social media and digital communication. Patrick Moeschler, a social media expert, is joining the team.
He played a key role in developing Swisscom's social media presence from 2009. In 2011, he took on the role of Social Media Manager at Group level, a position he held until the beginning of 2015. "We also want to anchor the strategic use of social media in PR," says Patrick Moeschler, "companies, associations and offices must integrate social media into their overall communication, brand management and business processes."
The 43-year-old Patrick Moeschler holds a law degree from the University of Bern and an MAS in Communication Management from Lucerne University of Applied Sciences and Arts. He lectures on social media and online courses at the Swiss School of Journalism MAZ and the Lucerne University of Applied Sciences and Arts and is a sought-after speaker, according to the press release.
