Blick: Relaunch for the 50th birthday
The new issue of *Blick* is here. In the two-section broadsheet format. The much-maligned single-section tabloid format is now a thing of the past, and sports fans can once again immerse themselves in a separate sports section. Back to the roots, in other words.
Happy Birthday is the headline on page 1, followed by a double-page spread featuring celebrities. The celebrations then continue on another full page with a photo story on the 50th birthday. An amusing review of 50 years of Blick written by Jürg Ramspeck, the long-time Blick columnist and former editor-in-chief of Weltwoche, rounds off the self-portrayal. The other topics are not spectacular, but are presented in a clean and tabloid-like manner.
The sports section has a lot to boast about thanks to the news situation. After all, the World Cup qualifying match between Switzerland and Israel is on the program today. That provides plenty of material and lots of emotion. Emotions also in ice hockey and the tearful retirement of Hermann "Herminator" Maier from skiing.
The first impression is positive. The design appears generous, the new format once again allows a tabloid-oriented design that stands out from the free newspapers. One has the feeling of having much more reading material. The reason for this is not only the generous size of the first issue, but also the new layout. The newspaper looks lively and colorful, the paper seems to be better. The next few days will show how the new concept will prove itself in real time, i.e. without many pre-produced articles.
Today's Tages Anzeiger is an example of how hard the fight for every reader is. The Tages Anzeiger devotes more than an entire page to its competitor. It neatly lists some of the tabloid's most spectacular sins since 1967. To make things appear a little more balanced, there is an interview with former Blick editor-in-chief Kari Lüond and a commentary by Constantin Seibt. So it seems that the opponent is being taken seriously again. This is actually an indirect compliment to the new Blick.
PCM
The sports section has a lot to boast about thanks to the news situation. After all, the World Cup qualifying match between Switzerland and Israel is on the program today. That provides plenty of material and lots of emotion. Emotions also in ice hockey and the tearful retirement of Hermann "Herminator" Maier from skiing.
The first impression is positive. The design appears generous, the new format once again allows a tabloid-oriented design that stands out from the free newspapers. One has the feeling of having much more reading material. The reason for this is not only the generous size of the first issue, but also the new layout. The newspaper looks lively and colorful, the paper seems to be better. The next few days will show how the new concept will prove itself in real time, i.e. without many pre-produced articles.
Today's Tages Anzeiger is an example of how hard the fight for every reader is. The Tages Anzeiger devotes more than an entire page to its competitor. It neatly lists some of the tabloid's most spectacular sins since 1967. To make things appear a little more balanced, there is an interview with former Blick editor-in-chief Kari Lüond and a commentary by Constantin Seibt. So it seems that the opponent is being taken seriously again. This is actually an indirect compliment to the new Blick.
PCM
