Blue Spirit makes Bischofberger optics look dazzling
An iris, a pupil, a tagline—with its campaign for the Winterthur specialty store, Blue Spirit has ensured that the resources and measures are truly impressive.
For example, eyeglass cloth and carrier bag, store window and store, advertisements, flyers and stationery.
Responsible at Bischofberger Optik: Roger Frischknecht (owner). Responsible at Blue Spirit: Liliane Ritzi, Carmen Calisi (consulting), Die Sarah Pietrasanta (CD/text), Jürg Büchi (AD), Dany Bron (graphics). Esther Möller/Sign+Shine (showcase). Photos: Suren Manvelyan.
