Bern newspaper pool dissolves - "Der Zeitungspool" founded
The Bern newspaper pool, the advertising combination of the Berner Zeitung BZ-Gesamtausgabe, the Bieler Tagblatt, the Freiburger Nachrichten and the Walliser Bote, will be discontinued at the end of 2009. The Bieler Tagblatt, Freiburger Nachrichten and Walliser Bote have already merged to form a new advertising combination.
With the dissolution of the Bern newspaper pool, the participating publishers Espace Media, W. Gassmann, Mengis Druck und Verlag and Freiburger Nachrichten are reacting to the changing market environment and the individual developments and orientations of the individual publishers, as detailed in a press release issued on Wednesday. The dissolution of the advertising combination, which was founded in 1998, is by mutual agreement between the contractual partners. All publishers continue to have good relations with each other. All other collaborations will remain in place.
"Der Zeitungspool" is intended to ensure a seamless transition for all national customers. Marketing will be handled by Gassmann Media in Biel. Module 8 of the Bern newspaper pool is very successful in the advertising industry and is often used as a docking module for the "metropool", according to a press release from Gassmann Media. The "newspaper pool" with Bieler Tagblatt, Freiburger Nachrichten and Walliser Bote not only keeps this advertising option alive, but also offers customers and agencies even more attractive prices and services. Thanks to a clear and simple rate structure, "Der Zeitungspool" will be cheaper for many relevant formats while retaining the flexible modular system. Each title can be put together with any other in any combination. "Der Zeitungspool" will come into force on January 1, 2010.
"Der Zeitungspool" is intended to ensure a seamless transition for all national customers. Marketing will be handled by Gassmann Media in Biel. Module 8 of the Bern newspaper pool is very successful in the advertising industry and is often used as a docking module for the "metropool", according to a press release from Gassmann Media. The "newspaper pool" with Bieler Tagblatt, Freiburger Nachrichten and Walliser Bote not only keeps this advertising option alive, but also offers customers and agencies even more attractive prices and services. Thanks to a clear and simple rate structure, "Der Zeitungspool" will be cheaper for many relevant formats while retaining the flexible modular system. Each title can be put together with any other in any combination. "Der Zeitungspool" will come into force on January 1, 2010.
