Weber Harbeke Partners: "ok.-" explained on the basis of the opposite
Weber Harbeke Partners has created advertisements for Valora's own brand "ok.-" advertisements that appear in the commuter press.
The "ok.-" success story continues. Following the launch of Valora's own brand in June 2009, starting with an energy drink, many other products are now following. With advertisements in the commuter press, Weber Harbeke Partners' advertisers are now boldly demonstrating what is "ok.-" and what, by contrast, is no longer ok at all. It is no longer okay to have to go without a vitamin boost, a sweet cookie or a cold beer for reasons of cost or lack of availability.
Responsible at Valora Holding AG, Muttenz: Jörg Brun (Head of Valora Retail), Roger Knill (Head of Category Management Food & Beverages). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Giovanni Pucci, Christina Zvecevac (consulting), Priska Meyer (AD), Ramon Aemmer (graphics), Christian Sidow (text). Photos: Jonas Kuhn, Zurich; Brun and Bürgin, Zurich.
Responsible at Valora Holding AG, Muttenz: Jörg Brun (Head of Valora Retail), Roger Knill (Head of Category Management Food & Beverages). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Giovanni Pucci, Christina Zvecevac (consulting), Priska Meyer (AD), Ramon Aemmer (graphics), Christian Sidow (text). Photos: Jonas Kuhn, Zurich; Brun and Bürgin, Zurich.
